ABOUT US
A new look at film &
television production
OUR FOUNDER
PETER GREENWALD
Peter Greenwald is an LA-based writer/director/creative producer. He is currently the President and CEO of Formula Productions.
His first feature film, Don’t Fall Asleep, was picked up for distribution by Gravitas Ventures. The film was directed by Emmy-nominated Brett Roske (“Chasing the Hill”). In 2011, he interned at Valhalla Motion Pictures with well- known producer Gale Anne Hurd (AMC’s “The Walking Dead, Aliens, Terminator, The Abyss, The Hulk, Armageddon).
Then in 2014, he joined Blumhouse Productions in story development.
Peter is currently entering pre-production as writer / producer for El Diablo, a music-based horror-thriller starring Wes Bentley. The film is expected to receive wide release distribution in foreign and domestic markets as well as international theatrical as well as DVD/VOD release. Formula Productions has several private equity partners and strong entertainment bank finance relationships.
Greenwald graduated from the University of Colorado Boulder with a degree in communications. He spent his first year in the entertainment industry working directly with legendary screenwriter Chris Soth on ‘Firestorm’, starring Howie Long. In addition to a significant line of entertainment industry contacts throughout his years in the industry, Mr. Greenwald actively works with charities including Waterkeeper Alliance, the Humane Society of America and the MS Society. He is also a longtime member of Film Independent.
Prior to his career in film, Peter served as director of sales and marketing for Heartland Computers, a successful computer company he co-founded. He enjoys travel, scuba diving, surfing, skiing and ice hockey. Greenwald was also a former full time PSIA certified ski instructor at Vail/Beaver Creek Colorado.
Writing + Directing +
Creative Production
With Baz Lurman at the Oscar screening for 'Elvis'
With Jessica Simpson
With Lanre Idewu at CAA Los Angeles
On the set of 'Dean Martin: King of Cool' with director Tom Donahue
With Rian Johnson at the Oscar screening of 'Glass Onion: A Knives Out Mystery'
Peter Greenwald at NBC Universal
With Del Zamora (Robocop) at NBCU
On the set of 'Dean Martin: King of Cool' with Tom Dressen
With Drew Goddard, director of 'Cabin in the Woods'
At NBC Universal for the screening of 'We Are Ladyparts'
With Frank Grillo at a Blumhouse Premiere
With Danny Trejo, Hollywood
Peter With DJ Marquette King
Peter and Brian Baumgartner (The Office)
OUR PARTNERS
